Giving kids a first-hand look at the advertising world.

For over a decade, Corbett Accel Healthcare Group has been exposing children to the demands and achievements of working in a real advertising agency. Through KidConnect, school-age children of employees and schoolmates get to create their own advertising campaign targeted to their peers, led by Corbett Accel staff.

KidConnect is a hands-on program that encourages interaction between children and a team of advertising professionals. A multifunctional group of employees–for example, copywriters, account and strategy experts, art directors and designers–visit the children's school to teach how the industry works and assign hands-on projects. They gauge the children's perspectives, brainstorm with them around a campaign, and help them design an ad around a relevant health-related topic.

The team of employees then put the children's idea into action, creating ads out of the concepts. Later, the kids get to visit Corbett Accel for an exclusive tour of the offices and develop their finished ads.

The program is designed to help children:

• Gain a greater appreciation of advertising as a profession
• Understand the important health issues that affect them and their peers
• Think creatively and strengthen their problem-solving skills

KidConnect further demonstrates Corbett Accel Healthcare Group's belief that the workplace can not only be a place to learn and grow, but also a place to have fun!